The projector beam cuts through the artificially chilled air, painting a family tree of strangers on the screen. It’s the third one this year. Boxes, lines, dotted lines. My team, ‘Product Incubation,’ is gone. We are now ‘Growth Horizons,’ and we’ve been grafted onto the side of the marketing department, reporting to a VP we’ve met exactly twice. The CEO is using words like ‘synergy,’ ‘agility,’ and ‘streamlining.’ I feel a familiar, dull ache behind my eyes. It’s the feeling of knowing the next 18 weeks of my life will be dedicated not to building anything, but to navigating a new, invisible maze of approvals, budget codes, and political allegiances.
Nothing about our work will change. The code we write, the problems we solve, the customers we serve-they are all the same. But the map to get anything done has been ceremoniously burned. We are explorers in our own office.
The Illusion of Progress
There’s a pervasive myth in corporate culture that motion equals progress. That shuffling the boxes is the same as fixing the engine. I’ve come to believe the opposite. The constant, frantic reorganization is more often a sign of profound leadership indecision. It’s a performance of action. It’s a way to tell the board, “We’re making bold moves!” without having to make an actual, difficult decision about a failing product or a saturated market. It’s easier to redraw the map than to chart a course through a storm. I’ve seen it happen at 8 different companies now. The pattern is always the same. A new leader arrives, spends 48 days “listening,” and then unveils a grand restructuring as their signature first act. It buys them another 238 days of runway before anyone can ask if the changes actually resulted in anything tangible.
The constant, frantic reorganization is more often a sign of profound leadership indecision.
“It’s easier to redraw the map than to chart a course through a storm.”
I’m going to say something I probably shouldn’t: I once championed one of these. I was younger, convinced that our structure was the problem. I argued that if we just moved this team here, and aligned that function there, we’d unlock incredible potential. I drew the boxes. I made the presentation. And I was wrong. Terribly wrong. We spent a full quarter implementing the shuffle, losing two of our best engineers in the process who were tired of the instability. The result? We had a different set of problems. Communication broke down in new and exciting ways. The old bottlenecks were gone, replaced by fresh, even more confusing ones. We traded a known landscape for an unknown one, and we called it innovation. It was just chaos with a new letterhead.
The Human Cost of Constant Change
I think of my friend, Owen N.S. He’s a brilliant financial literacy educator who was hired by a large bank to build a community outreach program. In 18 months, he had four different managers. His project, which aimed to bring basic budgeting skills to underserved communities, was moved from Corporate Social Responsibility, to Marketing, to a new ‘Special Projects’ division, and finally landed under Human Resources. Each move came with a new budget process, a new set of stakeholders, and a new strategy deck he had to prepare. The people he’d built relationships with were scattered. The institutional knowledge he relied on vanished with each departing employee. His program, which could have helped thousands, is still just a 48-page PowerPoint file on a server somewhere.
CSR
Start Point
Marketing
First Re-Org
Special Projects
Second Re-Org
Human Resources
Final Stop (Stalled)
“
It’s like trying to fix a car’s engine by endlessly rearranging the passengers.
The real cost isn’t just the lost productivity, the hours spent in meetings about reporting lines, or the money wasted on new business cards. The real cost is the slow, corrosive erosion of trust and psychological safety. How can you commit to a long-term project when you suspect your team won’t exist in its current form in six months? How can you form deep, collaborative bonds when your colleagues are treated like interchangeable parts on an assembly line? It cultivates a culture of mercenaries. People stop thinking about the three-year vision and start thinking about the six-month survival plan. They update their resumes. They take the call from the recruiter. They mentally check out, doing just enough to stay off the radar until the next shuffle comes.
This obsession with structural purity is a distraction. I find it’s the same impulse that makes me reorganize the apps on my phone instead of answering a difficult email. It feels productive, but it produces nothing. It’s a neat, tidy solution to a messy, human problem. The irony is, I just spent an hour this morning meticulously updating a piece of project management software our team was forced to adopt 8 months ago. Nobody uses it. It was part of the last manager’s grand vision for ‘visibility.’ Now that manager is gone, and we’re left with the digital ghost of their good intentions, another password to remember for a tool that solves a problem we don’t have.
Your Phone Screen
“Feels productive, but produces nothing.”
A Craving for Anchors
The search for stability in these environments becomes a primary driver. You look for it anywhere you can find it. You cling to the processes that haven’t been changed yet, the colleagues who’ve survived the same number of re-orgs you have. The chaos makes you crave anchors. We recently moved to a temporary floor while our main office was being ‘re-imagined.’ The instability was palpable. We didn’t even know who to ask for basic security. Getting approval for something as simple as a few cameras to monitor the equipment we had stored in a back room became an impossible task. The request had to go through a facilities manager who now reported into a global procurement group based 8 time zones away. The ticket was closed after 28 days with no action. The whole ordeal made me appreciate things that are designed for permanence and reliability. You install a set of poe cameras, connect them once, and they do their job. They provide a clear, unwavering view. They aren’t subject to strategic realignments. They just work. That’s the opposite of the corporate shuffle; it’s dependable infrastructure, not performative disruption.
Designing for Impermanence
I wonder if the architects of these endless re-orgs realize they are designing for impermanence. Think about the difference between a cathedral, built to last for centuries, and a modern pop-up shop, designed to be disassembled in 48 hours. We are increasingly building our organizations like pop-up shops, and we are surprised when they lack the foundational strength to weather any storms. We are tearing down the psychological architecture of our teams-the informal networks, the shared history, the unspoken trust-and wondering why the roof leaks every time it rains.
Built to last
Designed for impermanence
The damage is quiet. It doesn’t show up on a balance sheet until it’s too late. It’s the death of a thousand paper cuts. It’s the brilliant idea that isn’t shared because the potential champion of that idea was moved to another division. It’s the star employee who leaves not for more money, but for a place where they can finish a project without their manager changing three times before launch. It’s the accumulated drag of thousands of people asking, every single morning, “Okay, who do I need to talk to today?”
Building, Not Just Surviving
Owen N.S. finally left that bank. He now works for a small non-profit with a staff of 18. He has one boss. His budget is set for the entire year. His program has already reached 88 families in his city. He’s building something now, not just surviving something. His new org chart fits on a napkin, and it hasn’t changed once.
Owen’s New Organization
Simple, stable, effective.